JuanMa Espinoza 
About a year ago, amidst my plans and adventures, I was pondering and searching for a phrase that was simple, powerful, and could help establish a clear and strong message to support the strategy of a series of services. After several iterations and trying different approaches, I arrived at the phrase: “You can trust us”. … Read more
Today marks a year since the first quarantine began, locking us all in our homes. An experience I had never lived through, and something that undoubtedly changed all of our lives. I had returned from Italy a few weeks earlier, and I isolated myself for 15 days as a preventive measure. I remember thinking about … Read more
I have spent a huge number of years trying to meet the needs of various organizations. Some very large, others just large, some medium, and certainly many small ones. It has been a pleasure that, thanks to so many people who have trusted and continue to trust in my know-how, I have been able to … Read more
A couple of days ago, I realized that I can’t sit in front of the computer without my glasses. I can, but it’s much harder for me to see clearly. Also, this happened a few months ago, I’ve noticed a lot of gray hairs in what was once my black mane. Before, I would only … Read more
I have been involved with frameworks, methodologies, standards, and best practices for many years. Yes, and although it may seem curious, they are not the same (I’ll explain later). Over several decades, I’ve seen how many organizations try to solve their “problems” by eventually applying the most fashionable framework or solution, or some Frankenstein derivative … Read more
I’m writing this post on a Saturday, thinking about how hot it is outside (I’m in Madrid) and how comfortable it is to be at home. The idea of this post is, as always, to leave you with some reflection that can help and be useful in your daily life. As you know, my intention … Read more
There are definitely different ways of seeing things. As Ramón de Campoamor used to say: “…there is no truth or lie; everything depends on the color of the glass you look through.” And today marks two years since the day that changed my life, I believe, forever. There I was. Dressed only in a hospital … Read more
