An initiative with the endorsement and outreach of:
- Thanks to the collaboration and support of the Global Trust Association (GTA), once you have registered you will receive a download link in your e-mail to obtain the guide in personalized digital format. This process can take up to 60 minutes.
- The download link will be enabled for 48 hours only, after which time it will be deactivated. We recommend downloading the guide immediately.
- GTA provides the platform for digital distribution of the Guide only, and has no further involvement with the authorship of the Guide.
🌎 #LaGuiaESM keeps growing: it is now part of the IE Business School editorial catalog, within its selection of outstanding #alumni works. A recognition that reinforces its contribution of excellence and vision to Enterprise Service Management (ESM). ✨
Talking about #LaGuiaESM during the webinar organized for #LatinAmerica by my friends at Entelgy. I hope you enjoyed it as much as I did—thank you, as always, for your trust! ✌🏻☺️
Representing Axians Spain, we’re in London to attend the SITS – Service Desk & IT Support Show. I’m joined by #LaGuiaESM, as it couldn’t be any other way… ✌🏻☺️ #ServiceTransformation
In the midst of everything I’m going through, I’m reminded that “we are dwarfs standing on the shoulders of giants.” We must never stop learning, because life will never stop testing us… ✌🏻☺️ #LaGuiaESM #DigitalTransformation
In Monterrey, wrapping up an intense day dedicated to transforming global services. Thanks to everyone for the usual warmth. We’re back already! ✌🏻☺️ #LaGuiaESM #SiSePuede
It’s always a pleasure when your colleagues and former students remember you. I had the opportunity to catch up with Darwin during his visit to #Madrid as the new Head of Cyber Operations at Telefónica Tech in Peru. It’s your time, teammate — don’t forget it! ✌🏻☺️#LaGuiaESM #SiSePuede
With my friends at Entelgy Perú, who are adopting the approach I propose in #LaGuiaESM around the services they offer to the market. Many thanks for supporting the dissemination of this great initiative, for your trust, and for everything that lies ahead...
With #LaGuiaESM, bringing an innovative approach to organizations and demonstrating that, more often than not, the solution is closer than it seems.
In Monterrey, sharing the logical model of #LaGuiaESM with the team at Proactivanet and enjoying special moments with great friends. Thank you for your trust and the exchange of ideas.
At the offices of Axians Spain, with printed copies of #LaGuiaESM. #LaGuiaESM is the first publication not tied to a specific vendor, offering a logical model for implementing "𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗘𝗦𝗠)" in any type of company and industry.
The last #SmartTalk of 2024, organized by my friends at Aranda Software. It’s always a pleasure to collaborate and spread the message of "𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁" through #TheESMGuide to more and more professionals around the world.
With my friends at Interact Solutions, discussing how #TheESMGuide can help organizations achieve true transformation toward an enterprise service architecture from a simple and achievable approach.
With the great Gart Capote, one of the top leaders in the #BPM world, sharing the model of #TheESMGuide and his approach to the #CustomerJourney. A fantastic event organized by my friends at Interact Solutions.
Last week, I had the opportunity to share #TheESMGuide with my friends at SEIDOR Peru, where we are implementing #ISO20000 and #ISO27001 for three companies within the group. An organization that is strongly committed to the quality of its services.
At Entelgy Peru, discussing #TheESMGuide, the world of Enterprise Service Management (#ESM), and all the opportunities opening up for organizations seeking a practical model for #Governance and #Management.
With my friends Roger and Ricardo, recording the #Security360 podcast. They invited me to talk about "Enterprise Service Management (#ESM)" and the approach I propose in #TheESMGuide.
At the Universidad Peruana de Ciencias Aplicadas with Business Management Engineering students, discussing business, companies, markets, and #TheESMGuide. I hope I contributed to the next generation.
A day with outstanding and experienced professionals, sharing the approach of #TheESMGuide and how #ISO standards can support the model I propose.
With my friends from BVS Peru, sharing insights about #TheESMGuide with some of their top clients and seeing firsthand the 4 #ISO certifications they obtained earlier this year.
Presentation on the implications of IAM (Identity and Access Management) with Enterprise Service Management (ESM), and how to use #TheESMGuide.
In the webinar organized by Aranda Software, with the presentation "Beyond ITSM and Best Practices: Enterprise Service Management (ESM)", using #TheESMGuide.
With the team from Global Advisory Solutions (GLOADSO) in #Panama, following the presentation: "Enterprise Service Management (ESM), Beyond ITSM". A very enjoyable experience around #TheESMGuide.
Heading to #Panama with #LaGuiaESM. A logical model for implementing "Enterprise Service Management (ESM)", applicable and useful in any type of organization and sector.
Event organized by Efecte Spain, where #LaGuiaESM was presented to executives from various universities in Spain.
Presentation on how to apply the #LaGuiaESM approach for service evolution in universities.
During the last week of January 2024, the first printed edition of #LaGuiaESM arrived at the IZERTIS offices in Madrid.
...at IZERTIS during the final setup for the live broadcast. Presenting #LaGuiaESM
Together with my friends at Entelgy, I participated in a webinar on “Enterprise Service Management (ESM) and the Evolution of Service Centers,” from which this key insight emerges: What is the importance of #LaGuiaESM in enterprise service management, how does it differ from traditional approaches, and what motivated its development? Many thanks to the Entelgy team for their constant support, the promotion of #LaGuiaESM, and their continued trust.
Together with my friends at Entelgy, I participated in the webinar “Enterprise Service Management (ESM) and the Evolution of Service Centers,” from which this key insight emerges: why is it crucial to implement the philosophy of Enterprise Service Management (#ESM) across the entire organization and not just within the IT department? Many thanks to the entire Entelgy team for their support, the ongoing promotion of #LaGuiaESM, and their continued trust.
Together with my friends at Entelgy, I took part in the webinar “Enterprise Service Management (ESM) and the Evolution of Service Centers,” from which this valuable reflection emerged: what best practices and gradual adoption path can be recommended for organizations in Latin America considering the implementation of #ESM? Many thanks to the entire Entelgy team for their continuous support, for spreading the word about #LaGuiaESM, and for their ongoing trust.
Together with my friends at Entelgy, I participated in the webinar “Enterprise Service Management (ESM) and the Evolution of Service Centers,” from which this reflection emerges: how can we reverse a situation where a client prioritizes low cost over quality, cutting key roles and eliminating improvement processes in a service contract? Thanks to the Entelgy team for their ongoing support, their continued trust, and for driving the promotion of #LaGuiaESM.
Webinar organized by Aranda Software, where we explored how companies are transforming service management. We discussed how this approach has evolved, extending beyond the IT department into key areas such as marketing, human resources, finance, and other strategic areas.
Interview conducted in October 2024 in Lima (Peru) by my friends from the program #Seguridad360. I had the joy of sharing, from my experience and perspective, how organizations can optimize both their internal and external services, achieving customer satisfaction and sustainable value delivery.
Webinar organized by Interact Solutions on the practical application of #LaGuiaESM for business process management. A session to implement the guide’s approach on the Interact platform.
Video recorded for IZERTIS as a brief overview explaining the approach and scope of #LaGuiaESM on organizations, with the aim of adding value to business objectives.
The first printed edition of #LaGuiaESM will be distributed through the various addresses of IZERTIS and its major clients.
During the last week of January 2024, the first printed edition of #LaGuiaESM arrived at the IZERTIS offices in Madrid.
Official Training Program
The Official Training Program, developed by GTA, based on the content of #TheESMGuide, that prepares you to pass the official certification exam.
Professional GTA Certification
The certification “Enterprise Service Management Professional” is based on the approach and content of #TheESMGuide.
About JuanMa Espinoza
With over 20 years of distinguished professional experience, always focused on the world of governance and management consulting—both in IT and beyond—he has developed and acquired his expertise across various sectors of the economy, including transportation, finance, logistics, telecommunications, mining, BPO services, and more; both in public and private organizations in Spain and Latin America.
Throughout this journey, he has led and participated in numerous projects related to his expertise, providing solutions and new ways of doing things to a wide range of organizations, and has significantly contributed to the development of thousands of professionals through his role as a trainer. He is a passionate professional who firmly believes that it is possible to develop a different service logic and has dedicated much of his career to spreading his ideas, collaborating with some of the world’s leading certification bodies in the development, validation, and launch of new management models and approaches.
A true reference in “Enterprise & IT Service Management,” widely recognized in the Spanish-speaking world; he also regularly participates as a guest speaker at knowledge transfer and dissemination events.
Perhaps we were ahead of our time. Back in 2014, talking about “…the need to take service management beyond the IT department.”