“The Art of Transforming Organizations | A.R.T.E.: The methodology that connects strategy, people, and services to activate real organizational evolution. Inspired by #TheESMGuide.”
Discover A.R.T.E., the Adaptive, Robust, Cross-Functional, and Scalable methodology that continuously transforms organizations, putting strategy, people, and technology at the service of real and sustainable results.
Discover how A.R.T.E.’s seven principles turn strategy into real, sustainable, and scalable results, placing people and management at the heart of transformation.
Discover the six phases of A.R.T.E. that turn strategy into action, generate value from the start, and sustain a real, agile, and sustainable transformation in any organization.
Why keep transforming without a method?
In a world saturated with frameworks, formulas, and generic promises, the A.R.T.E. methodology marks a before and after. It is the first approach that integrates strategy, service management, organizational culture, technology, and emotional narrative into a structured, scalable, and deeply human logic. It’s not just another theory: it is a concrete way to transform organizations with purpose, impact, and sustainability.
A.R.T.E. not only tells you what to do. It teaches you how to do it, why to do it, and who to do it with.
Designed for professionals who lead change, this publication offers a robust, adaptable, and measurable model that connects strategic vision with daily operations and internal experience. If you’re looking to transform with intention, this is your starting point.
Download it now and start transforming with method, purpose, and real results.
This publication is not only for consultants: it is for leaders, managers, department heads, and professionals who want to make an impact. If you’ve ever felt that existing models didn’t fit the reality of your organization, A.R.T.E. offers you a clear, practical, and powerful alternative. Complete the form and access a methodology that is already transforming the way consulting is done in Europe and Latin America.
An initiative supported and promoted by:
- Thanks to the collaboration and support of the Global Trust Association (GTA), once you have registered you will receive a download link in your e-mail to obtain the guide in personalized digital format. This process can take up to 60 minutes.
- The download link will be enabled for 48 hours only, after which time it will be deactivated. We recommend downloading the guide immediately.
- GTA provides the platform for digital distribution of the Guide only, and has no further involvement with the authorship of the Guide.
Thank you to everyone who joined the launch of The Art of Transforming Organizations. The #ARTEMethod integrates strategy, culture, services, technology, and narrative to drive a real and sustainable organizational transformation. Backed by Axians Spain, A.R.T.E. is not magic—it is a method, and it works.
The #ARTEMethod integrates strategy, culture, services, technology, and narrative to drive a real and sustainable organizational transformation focused on delivering tangible value. Backed by Axians Spain, A.R.T.E. is not magic: it is a method, and it works.
This morning at the Axians Spain offices, recording new videos about the #ARTEMethod. A great opportunity to clearly explain its approach, principles, and phases — and how this methodology ensures a real, distinctive, and sustainable transformation experience. Thank you for the trust! ✨
Discover A.R.T.E., an authentic and proven methodology that turns organizational intention into real, sustainable, and scalable results. After years of experience, listening, and field validation (#learning #methodology), this proposal—developed together with Axians Spain—arrives to inspire consultancies, universities, and leaders seeking true transformation (#transformation #people).
A.R.T.E. is now part of the strategic language of organizations, integrated into the new consulting offering of Axians Spain. As the creator of the #ARTEMethod, it’s inspiring to see this vision come to life as the launch of my book “The Art of Transforming Organizations” (ISBN 13-978-84-09-78315-1) approaches. Transforming is not just about change — it’s about governing with purpose. ✨
Before traveling to Manchester for the annual Scopism event, I tried an exercise: applying #SIAM using the #ARTEMethod. Although it’s not published yet, I shared it with the #ComunidadSIAM and the response was so positive that I decided to make it public. It’s just a preview that will be included as an annex in the book. Take a look and let me know what you think! ✨
About JuanMa Espinoza
Author of #LaGuíaESM (Madrid, 2023), the first independent global guide —not tied to vendors— written in Spanish for implementing Enterprise Service Management (ESM), and registered with the Spanish Ministry of Culture (ISBN: 13-978-84-09-56737-9). This work marks a turning point in the Spanish-speaking world by offering a logical and structured model applicable to organizations of any size and sector.
Creator of the A.R.T.E. methodology (The Art of Transforming Organizations) (Madrid, 2025), the first and only methodological proposal in the world that integrates strategy, services, culture, technology, and emotional narrative into a structured and scalable model. Written in Spanish and registered with the Spanish Ministry of Culture (ISBN: 13-978-84-09-78315-1), A.R.T.E. introduces a new way of understanding organizational transformation with a human, professional, and context-aligned approach.
With 20+ years of experience, he has led transformation initiatives in IT Governance, Enterprise & IT Service Management, Business Process Management, Project Management, and Continuous Improvement. His background spans sectors such as transportation, banking, logistics, telecommunications, mining, and BPO services, across both public and private organizations in Spain and Latin America.
He has contributed as an expert in 70+ strategic projects with leading organizations in their industries and has personally trained 7,500+ professionals, including more than 300 ITIL Experts, 100 ITIL4 Managing Professionals, and over 4,000 ITIL Foundation–certified specialists.
Internationally recognized, he has collaborated for more than 10 years with AXELOS and the Global Trust Association as a Subject Matter Expert and Strategic Advisor. His certifications include ITIL Expert, ITIL4 Managing Professional, ISO/IEC 20000 Consultant Manager, COBIT Assessor, and LEAN IT Kaizen, among others.
As an entrepreneur, he is the founder of PMC, a leading Latin American consulting and certification-training firm, delivering 100,000+ consulting hours and training 15,000+ professionals.
With a transformative vision, he works to reimagine enterprise service logic and align it with each organization’s strategic goals. His integrity, high standards, and professional consistency have positioned him as a reference in Enterprise & IT Service Management in the Spanish-speaking world, actively participating as a speaker in international forums on innovation, knowledge, and best practices.
Perhaps we were ahead of our time. Back in 2014, talking about “…the need to take service management beyond the IT department.”